Route 128 (I-95) and Endicott Street in Danvers, Massachusetts, where the North Shore Boston employment and residential corridor gives Liberty Tree Mall a catchment drawing from Salem, Beverly, Peabody, Lynn, and the Route 128 suburban belt, gives the 850,000 square foot open-air lifestyle format a multi-anchor platform assembled through a combination of general merchandise, home improvement, fitness, and entertainment operators that the traditional enclosed regional mall format never concentrates within a single commercial address. Target, Kohl’s, and Marshalls anchor the general merchandise, department, and off-price comparison-shopping floor. Home Depot anchors the home improvement and building supplies category within the commercial complex, giving the North Shore household a warehouse-scale home improvement occasion within the same commercial address as the general merchandise and fashion anchors. Aldi gives the property a hard discount grocery identity.
Sky Zone Indoor Trampoline Park and Goldfish Swim School give the property an entertainment and family activities identity that drives visit frequency independent of the retail occasion. OrangeTheory Fitness and Best Fitness give the property a fitness membership identity. Total Wine and More gives the property a large-format wine and spirits retail identity. Best Buy serves the consumer electronics category. Michaels serves the crafts and home decor category. Nordstrom Rack serves the off-price premium fashion and accessories category. Buffalo Wild Wings, The Friendly Toast, Panera Bread, and Liberty Pizza serve the casual and quick-service dining floor.
The property’s commercial role in Essex County is the Danvers Route 128 North Shore lifestyle commercial campus: a Target-Kohl’s-Home Depot general merchandise and home improvement anchor whose Sky Zone-OrangeTheory entertainment and fitness identity, Aldi hard discount grocery, and Route 128 North Shore Boston catchment give the Salem-Beverly-Peabody-Danvers household a multi-purpose commercial destination whose anchor diversity the single-format mall or strip center does not replicate within a comparable drive time from the North Shore suburban residential market.
