I Gigli

I Gigli is Eurocommercial Properties’ flagship Tuscan asset and the largest shopping centre serving the Florence metropolitan area, operating at Campi Bisenzio on the western edge of Florence metro along the A11 Florence-Pisa motorway. The 74,000-sqm super-regional centre opened in 1997 and has been progressively expanded, with the current configuration housing approximately 200 stores across two retail levels organised around a central spine.

The format combines a hypermarket anchor with extensive fashion volume and a substantial restaurant and entertainment component including a multiplex cinema. International vertical apparel brands feature prominently across the tenant mix, with Apple, Zara, H&M, and Primark among the volume anchors. The fashion concentration tracks among the strongest in any Italian super-regional outside Milan and Rome metros, reflecting Florence’s role as a luxury and fashion industry centre that elevates demographic spending power above peer mid-Italian metros.

I Gigli’s catchment dynamics combine residential dominance with tourism overlay. The Florence metropolitan area provides the principal residential demand, with the Prato and Pistoia provincial catchments adding to the western and northwestern volume. The Florence tourist economy drives a secondary traffic layer, particularly during shoulder seasons when international visitors seek shopping options outside the historic centre’s compressed retail map.

Within Eurocommercial’s Italian portfolio, I Gigli sits in the top tier alongside ORIO Center as the operator’s two flagship super-regionals. The Florence asset contributes the highest tenant productivity among the operator’s Italian properties on a sales-per-square-metre basis.