I Viali

I Viali is a retail park in Nichelino, 8 kilometres south of Turin city centre along Via dei Cacciatori, operating 35,000 sqm of leasable area in the open-air boulevard format that distinguishes Italian shopping parks from enclosed regional centres. The development takes its name from the format itself — the broad external walkways connecting anchor units across a predominantly single-level configuration that prioritises parking-led convenience over the enclosed environment of suburban malls.

The commercial model is anchored by a Carrefour hypermarket that drives the regular repeat-visit frequency that enclosed malls depend on fashion to generate. The tenant mix is calibrated around the grocery-led visit rather than aspirational fashion: value and family apparel runs through OVS, Terranova, Upim, Deichmann, and Original Marines; Maisons du Monde handles home furnishings; Douglas leads beauty; Euronics Dimo manages electronics. The absence of premium international fashion anchors is not a gap but a positioning choice — I Viali operates as the household-convenience complement to Le Gru’s fashion destination model rather than competing for the same consumer trip.

The catchment serves the southern Turin agglomeration — Nichelino, Moncalieri, and Beinasco together account for over 100,000 residents within five kilometres. Le Gru, Klepierre’s 75,000-sqm super-regional at Grugliasco, dominates the broader Turin metro from the northwest, but its location creates relative inconvenience for southern-arc residential traffic that I Viali captures more efficiently. The retail park format generates weekday traffic from Nichelino and Moncalieri residents for whom the Carrefour visit replaces a hypermarket trip, independent of the weekend discretionary shopping that drives Le Gru’s peak volumes.

Few comparable open-air retail park formats in Piedmont combine this scale, grocery anchoring, and southern Turin proximity, giving the centre a stable functional role in the southern orbit catchment that is unlikely to be disrupted by the premium retail development pipeline concentrated in central Turin and the northwestern suburbs.