Hougang Mall, previously known as NTUC Hougang Mall, is a suburban shopping mall in Hougang, Singapore. It is near Hougang Central Bus Interchange, as well as Hougang MRT station. The Mall is positioned as a trusted family mall with strong links to the community, building on its strong base of loyal customers from the immediate catchment of Hougang, Sengkang, Punggol and Serangoon districts.
The mall’s customer services ensure that shoppers enjoy a comfortable and convenient shopping trip. With lockers placed on Level 3, shoppers get to enjoy hassle-free shopping. Shoppers also appreciate the availability of the comfortable nursing rooms, rental of umbrellas, use of prams and the convenience of SISTIC ticketing services.
Hougang Mall in 2006 has undergone major transformations to better cater to the growing sophistication of its shoppers. The mall’s retail area was increased to accommodate more retail space and a Food & Beverage Cluster on Level 2 offers varied dining choices from 7 different outlets.
The mall’s vibrancy, warmth and significant traffic growth over the years are testimony to AsiaMalls’ successful efforts in bringing new retail offerings and interactive, unique promotional events into the mall.
Description of the location and accessibility
Hougang Mall is positioned as a trusted family mall with strong links to the community, building on its strong base of loyal customers from the immediate catchment of Hougang, Sengkang, Punggol and Serangoon districts.
Getting here:
-Expressway
Central Expressway (CTE) – Exit at Ang Mo Kio Avenue 3 Drive straight past Ang Mo Kio and Yio Chu Kang,
Turn left after Hougang Sports Hall.
-Bus
To Hougang Bus Interchange
27, 51, 74, 89, 89e, 107, 112, 113, 132,
147, 151, 153, 161, 165, 325
Along Hougang Avenue 10
27, 62, 80, 82, 87, 89,
89e, 113, 161, 325
Alight at Hougang Central
72, 80, 87, 101
-MRT
Hop on the Northeast Line to NE14 Hougang Station and take Exit B – Hougang Mall.
Shopper Trafic/Catchment Area
Hougang Mall embarked on a strategy of repositioning through a new tenancy mix, mall facilities, new customer services, a new branding identity and exciting promotional events. This has increased shopper traffic by 48% from acquisition (2004) and the mall has repositioned from a convenience mall to a trusted local mall offering an enjoyable experience for the family.
As the mall is connected to Hougang MRT and bus interchange, high human traffic flow is guaranteed. With at least 5 schools surrounding the mall, there will be a very strong afternoon student crowd, while executives and working class will fill the mall in the evening due to the large number of F&B and retail outlets.
Entertainment zone
Timezone
Planning
7 storey mall with 5 ground levels plus 2 basements.
