Forum Allgäu

Forum Allgäu opened in 2009 in Kempten, the principal city of the Allgäu subregion in Bavaria’s southwest, with approximately 34,000 sqm of gross leasable area as the primary enclosed retail destination for the regional capital of the Allgäu and the surrounding alpine foothills communities. The centre is owned by Deutsche EuroShop and managed by ECE Projektmanagement.

Kempten is one of Germany’s oldest continuously inhabited cities, with Roman origins as the garrison town of Cambodunum, and today serves as the commercial and administrative centre for the Allgäu region of southwestern Bavaria with approximately 70,000 residents. The Allgäu’s economic identity combines dairy farming and cheese production — the region is the source of much of Germany’s Allgäuer Emmentaler — with precision engineering, machinery, and the substantial Alpine tourism industry based in the adjacent Allgäu Alps. Forum Allgäu provides H&M and mainstream fashion and service retail for Kempten’s urban catchment and the Alpine foothills communities of Immenstadt, Sonthofen, and Oberstdorf to the south. The A7 motorway provides north-south access from Ulm to the Austrian border at Füssen.

Kempten’s population of approximately 70,000 provides the immediate base. The Allgäu regional catchment extends south to the Austrian border communities of Sonthofen and Oberstdorf, creating a mountain-fringe retail draw zone with a significant seasonal Alpine tourism overlay. The A7 motorway provides transit access from Ulm and from the Munich-direction A96.

Deutsche EuroShop and ECE manage Forum Allgäu as the commercial anchor for the Allgäu regional capital. The Alpine tourism industry creates a seasonal visitor dimension that supplements the permanent resident catchment, particularly during summer and winter sports seasons when Kempten functions as the service and transport hub for communities whose retail provision is limited by their mountain geography.