Boulevard Macdonald 19e

Boulevard Macdonald 19e is a large-format urban retail and mixed-use complex along boulevard MacDonald in the 19th arrondissement of Paris, at the Porte d’Aubervilliers intersection on the administrative boundary between Paris and Seine-Saint-Denis. The scheme is built on former freight railway and industrial land along the northern Paris ring, and combines large-format retail with a market hall, cinema and flexible workspace within a regenerated urban block. E.Leclerc anchors the grocery component. Leroy Merlin anchors the home improvement component. Boulanger covers electronics. UGC Ciné Cité operates a multi-screen cinema.

Marché Rosa Parks holds a covered market position — a food and produce market within the complex. La Textilerie offers textile recycling and secondhand fashion services, a format consistent with the circular economy orientation of recent urban retail developments. Hiptown provides coworking and flexible office space. La Croissanterie covers F&B. Histoire d’Or covers jewellery.

The scheme is directly served by Rosa Parks station on RER E and by tram and bus connections along the northern Paris corridor, including the Porte d’Aubervilliers area. The 19th arrondissement combines high residential density, new housing supply and strong daily-needs demand from the northern Paris urban catchment. The proximity to the Parc de La Villette cultural district and the Canal de l’Ourcq generates additional consumer traffic from the surrounding urban area.

The combination of Leroy Merlin, Marché Rosa Parks, La Textilerie and a coworking space within a single urban block reflects a retail format that extends beyond standard large-format out-of-town logic into an inner-city mixed-use concept. La Textilerie’s textile recycling and repair offer positions the scheme within the growing urban sustainability retail sector, a format finding increasing traction in dense Parisian residential contexts where space and environmental awareness intersect.