AEON MALL Hue

AEON MALL Hue is located on Vo Nguyen Giap Street in An Dong Ward, Hue City, the capital of Thua Thien Hue Province in central Vietnam. Opened in 2024, it is AEON Mall Co., Ltd.’s first property in central Vietnam and provides 51,000 square meters of GLA. Hue, a UNESCO World Heritage city known for the Imperial Citadel and its role as Vietnam’s cultural capital, has a metropolitan population of approximately 600,000 and serves as the commercial center for the central Vietnamese provinces between Da Nang to the south and Quang Tri to the north.

The mall houses an AEON-branded supermarket and general merchandise store, fashion retailers, dining options, a cinema, and entertainment facilities. The tenant mix is adapted for a tier-2 Vietnamese city where consumer familiarity with international brands may be lower than in Ho Chi Minh City or Hanoi. Local and regional Vietnamese brands feature alongside AEON Mall’s established international tenants, creating a mix that bridges the gap between the city’s traditional shopping habits and modern retail expectations.

AEON Mall Co., Ltd. has progressively expanded beyond Vietnam’s two primary cities into secondary markets. Hue follows Hai Phong (opened 2020) as the second Vietnamese city outside Hanoi and Ho Chi Minh City where AEON Mall has established a presence. Central Vietnam’s retail market has historically been dominated by traditional markets and small-scale retail, with Da Nang absorbing most of the region’s organized retail investment. Hue’s selection signals AEON Mall’s confidence in the commercial potential of Vietnam’s heritage cities.

The mall’s opening in Hue brings internationally managed enclosed retail to a city where no comparable property previously existed. For the city’s residents, students at Hue University, and tourists visiting the Imperial Citadel, the property introduces a shopping and leisure format that was previously accessible only in Da Nang (approximately 100 kilometers south) or in the major cities. AEON Mall’s entry into Hue also establishes an early position in a market that is expected to benefit from Vietnam’s ongoing infrastructure investments connecting central provinces to major economic hubs.