AEON MALL Ha Dong

AEON MALL Ha Dong is situated in the Duong Noi area of Ha Dong District, southwestern Hanoi. Opened in 2019, it is AEON Mall Co., Ltd.’s second property in Vietnam’s capital and provides 76,000 square meters of GLA. Ha Dong is one of Hanoi’s most rapidly developing districts, where new residential towers, infrastructure projects, and the Hanoi Metro Cat Linh-Ha Dong line (operational since 2021) are transforming what was formerly a satellite town into an integrated part of the capital’s urban fabric.

The mall houses an AEON-branded supermarket and general merchandise store at ground level, with fashion, lifestyle, electronics, dining, entertainment, and a cinema across upper floors. The tenant mix reflects both domestic Vietnamese brands and international names that have entered the northern Vietnamese market through AEON Mall’s leasing network. A food court and standalone restaurants provide dining options that include both Vietnamese and Japanese cuisines.

AEON Mall Co., Ltd. entered Hanoi with AEON MALL Long Bien in 2015, serving the capital’s eastern districts. Ha Dong’s opening four years later extended AEON Mall’s coverage to southwestern Hanoi, a corridor experiencing some of the city’s fastest population growth. The two properties target non-overlapping catchments: Long Bien for Hanoi’s eastern bank of the Red River and Ha Dong for the southwestern new urban areas stretching toward Hoa Lac.

Hanoi’s organized retail market has grown rapidly since 2015, with domestic developers Vingroup (Vincom), Sun Group, and international entrants competing for consumers whose spending power is rising. AEON MALL Ha Dong competes in this environment through its grocery-anchored format, which generates higher visit frequency than fashion-focused malls, and through the AEON brand’s association with quality and consistency that resonates with Hanoi’s growing middle class. The Ha Dong metro line connection adds public transit accessibility that few competing malls in southwestern Hanoi can offer.