PREIT has completed flexible leases with the trend-oriented retailer at Viewmont Mall (Scranton, PA); Woodland Mall (Grand Rapids, MI); Patrick Henry Mall (Newport News, VA); and Willow Grove Park (PA) – further improving its merchandise differentiation initiative, refreshing its malls with ever-changing and sought-after offerings. Love Culture is expected to open these four locations in advance of the holiday season.
Love Culture features bold, on-trend pieces, inspired by celebrities and the runway at affordable prices, and an extensive online store. The expansion of their store base is another example of retailers recognizing the vital bridge between on and offline sales efforts.
As PREIT continues to drive change in the traditional mall model, a key element of its strategy is bringing new tenants to its shopping centers. Other recently signed new tenants joining the PREIT portfolio are: REI, Peloton, Altar’d State, Studio Movie Grill, Edge Fitness, 1776, Ardene, Fatburger and Hash House A Go-Go.
At Viewmont Mall, Love Culture is the latest in-demand concept joining the roster at Viewmont Mall, which welcomed DICK’S Sporting Goods, Field & Stream and HomeGoods in 2017. At Woodland Mall, the new tenant comes on the heels of the opening of the newly renovated and expanded Apple store and the announcement of several milestones in the redevelopment of the property including the addition of other new-to-market retailers such as Altar’d State, opening this month, and 2019 additions of Von Maur, Urban Outfitters and REI as part of its reimagination. At Patrick Henry Mall, Love Culture will join popular fast-fashion retailers Forever21 and H&M along with new dining and entertainment offerings – Osaka Japanese and Tilt Studio. At Willow Grove Park, Love Culture joins an esteemed tenant list including Apple, Bloomingdales and Michael Kors, among others.
