French luxury brand Jacquemus opened its first store in the luxury ski resort of Courchevel in the Tarentaise Valley. The boutique is called “Douy Vacance au ski de Jacquemus”.
Upon entering the cozy space adorned in neutral tones, guests are greeted by beloved Jacquemus accessories, including the iconic Le Bambino bag, prominently displayed on the decorative podium at the center of the store. Simultaneously, the signature ready-to-wear models for the winter of 2023 are neatly arranged on shelves lining both sides of the premises.
In his distinctive style, Creative Director Simon Porte Jacquemus has curated a series of innovative advertising campaigns to promote the space, which he shared on Instagram over the weekend. Among them are a cascade of silver Le Bambino bags and a Christmas tree gracefully skiing down resort slopes under the Jacquemus brand. Additionally, the famous Le Chiquito bags are showcased on a conveyor belt, reminiscent of those used by novice skiers.
Jacquemus is a French luxury fashion brand founded by designer Simon Porte Jacquemus in 2009. Renowned for its avant-garde and playful approach to fashion, the brand has gained international recognition for its unique designs and innovative campaigns. Known for its minimalist yet bold aesthetic, Jacquemus offers a range of ready-to-wear clothing, accessories, and handbags, with iconic pieces like the Le Bambino bag and Le Chiquito bag becoming fashion staples.
The brand often showcases its creations through artistic and visually striking advertising campaigns, reflecting Simon Porte Jacquemus’s creative vision. With a focus on modern elegance and a touch of whimsy, Jacquemus continues to be a prominent and influential force in the fashion industry.
