Italian streetwear brand Palm Angels enters Paris

Palm Angels expands its geography and enters the French market with the opening of a store in Paris.

Milan-based streetwear brand Palm Angels expands its geography and enters the French market with the opening of a store in Paris.

The two-level retail space will be located on Rue Saint-Honore in one of the city’s luxurious districts. The concept for the exterior of this unusual store was developed by the brand’s founder and creative director Francesco Ragazzi, as well as the Parisian scenography and urban design team Atelier Athem.

The installation in front of the store is in the form of a vertical garden, which includes plants, mosses and palm fronds covering the entire façade of the building.

The authors of the project reported that the installation will remain in place until the end of next month as the Palm Angels store prepares to open. The official launch of the flagship store is scheduled for early 2023.