BOSS House Bali combines a virtual store created with Emperia with a physical villa experience for the Spring/Summer 2024 collection.
BOSS has launched the BOSS House Bali Virtual Experience on its website for the Spring/Summer 2024 collection. The virtual store opened on April 17 alongside a physical brand experience at a villa in Bali.
The villa, designed by architect Alexis Dornier, hosts a program for selected HUGO BOSS EXPERIENCE members, VIP customers, media and influencers from the Asia-Pacific region.
Guests can take part in cooking classes, wellness workshops and outdoor activities, dine at the villa and shop the Spring/Summer 2024 collection.
Created with Emperia, the virtual villa lets visitors explore menswear, womenswear, footwear, accessories and fragrances. They can view product details and add items to their shopping cart.
The experience also presents holiday wear and offers the option to reserve a physical stay at BOSS House Bali.
Visitors can also search the villa for hidden letters spelling BOSS BALI; collecting all of them unlocks a discount code for their next online purchase.
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