Good American makes retail debut with its first-ever store opening

The outlet is located at Westfield Century City Mall in Los Angeles.

Khloe Kardashian’s Good American brand announced the opening of its first retail store. The outlet is located at Westfield Century City Mall in Los Angeles. 

The official opening of the first Good American store took place in late June. The outlet embodies the brand’s commitment to innovation and commitment to inclusivity. According to its creators, the store strives to be where every shopper is heard and represented. 

The company calls launching its first physical store part of a strategy to bring its inclusive shopping experience to retailers. The brand focuses on showcasing the desirability of customers and uplifting diverse communities. 

The store opening features an iconic denim wall created in partnership with the women’s store Millworker. The retail space also features an ultra-modern retail space with spacious fitting rooms equipped with three-way mirrors and adjustable lighting.

Good American is a popular fashion brand known for its inclusive approach to women’s clothing. Khloé Kardashian and Emma Grede, a British businesswoman co-founded the brand. Good American was launched in 2016 to provide stylish and comfortable clothing options for women of all sizes.

One of the standout features of Good American is its focus on inclusivity. The brand offers a wide range of sizes, from 00 to 32, to cater to diverse body types. This dedication to size inclusivity has earned Good American a loyal following and positive recognition within the fashion industry.