Charles & Keith opens its first flagship store in Seoul

The outlet is in the upscale Gangnam district, one of Seoul’s busiest districts.

Singapore-based fashion brand Charles & Keith has opened its first flagship store in South Korea. The outlet is in the upscale Gangnam district, one of Seoul’s busiest neighborhoods. 

The two-story store has a total floor area of approximately 3,550 square feet. With the launch of its first South Korean flagship, the brand aims to expand its presence in the physical retail segment in Asia. 

The new flagship is decorated with Touchable Flow sculptures by South Korean artist Jeesun Park. Another unique feature of the store is the Made for Me by Charles & Keith personalization service. Customers are invited to embroider their name and city icons inspired by Seoul. 

In the spring of 2023, Charles & Keith appointed South Korean actress Han So Hee as its international ambassador. This is the third star from South Korea to be attracted to the brand after Crystal Jeong and K-pop group Itzy.

Charles & Keith is a renowned Singaporean fashion brand specializing in footwear, bags, and accessories for women. Founded in 1996 by brothers Charles Wong and Keith Wong, the brand has gained international recognition and a dedicated following for its stylish and affordable products.