Amazon launches its first global fashion sale

Summer sales of fashionable goods began on June 22, though the exact date of its end has not yet been announced.

At a large-scale sale, called the Big Style Sale, buyers from around the world will be able to buy fashionable products with significant discounts of up to 50% off the price of a traditional fashion item. Including shoes, sportswear, jeans, accessories, fashionable dresses, bags, watches, and much more. 

Many fashion brands from different countries will also participate in the sale. According to Amazon, such a large-scale event will help them to expand their range and get the attention of new customers. After a long quarantine period, when sales of most fashion brands have fallen, it will help meet the pent-up demand for fashion products and brands to sell unsold balances.

Buyers will be presented with Amazon’s own brands including Goodthreads, Amazon Essentials, and Daily Ritual. The sale will also feature exclusive collaborations with well-known brands from the world’s largest marketplaces. Such world-famous brands as Adidas, Tommy Hilfiger, Kate Spade, Cole Haan, Puma, Armani, Skechers, Levi’s, Calvin Klein, and dozens of others, as well as lesser-known brands like Honeycat, Shoshanna and Eberjey will present their products. Buyers will also be able to purchase goods from Shopbop online through a sale on Amazon, where they will have access to brands such as Cushnie and Stella Jean.

And those who expect a massive sale from Amazon – the traditional annual Prime Day – will have to wait a little longer. According to preliminary information, the sale, which affects all product categories, has been postponed until September. The company will confirm the exact date of this event soon.