Walmart Re-launches Scoop NYC Fashion Brand

Walmart renews an American brand Scoop as its private fashion label.

American retailer Walmart announced the revival of the Scoop fashion brand, initially launched in 1996 as its fashion brand. In a new reading, Scoop offers a collection of more than 100 styles inspired by the latest trends, with an emphasis on affordability and a full dimensional grid. The prices of the brand’s products range from 15 per T-shirt to $65 per long coat.

Walmart brings the Scoop brand back to the market in partnership with its co-founder, designer Stephanie Greenfield, to be able to sell things that are more fashionable than the usual collections in their stores. In this way, the company hopes to strengthen its image as a “fashion shopping place,” focusing on both stylish and affordable things.

Walmart notes that the sale of clothing under the brand Scoop allows us to offer customers things with great attention to detail, which are traditionally much more expensive. It is about the use of certified vegan leather and artificial fur, or unique denim, in the collections, as well as the emphasis on quality finishes inherent in more expensive brands. “We have worked hard to ensure that Scoop retains its original vision, offering customers the best in fashion and allowing customers to create a full wardrobe every season,” the company commented. 

Currently, all of the brand’s collections are already available for online ordering on the Walmart website. Supply of Scoop clothes to selected locations of Walmart will begin in early 2020.