Brookstone’s client base is focused on shoppers who are searching for specialty consumer products that are functional in purpose, distinctive in quality and design and hard to find elsewhere. As an international specialty chain, Brookstone prides itself on having what other larger retailers do not. Originally introduced as a small classified ad selling "hard-to-find tools" in Popular Mechanics magazine, in 1965, Brookstone has always been synonymous with quality products, service, and quality of sales people. Brookstone’s first catalog was twenty-four pages of black-and-white photos, with detailed, no-nonsense information on features, capabilities, measurements, materials to help the customer make an informed buying decision.
In 1973, Brookstone opened its first retail store in Peterborough, New Hampshire. Customers quickly appeared. Headquartered in Merrimack, New Hampshire, with Distribution Center and Customer Care Centers in Mexico, Missouri, Brookstone currently operates over 200 retail stores throughout the United States and Puerto Rico. Brookstone retail stores are located in premium shopping malls, lifestyle centers, and busy American airports.
Brookstone operates a multifaceted Direct-Marketing business including catalogs, e-mail and affiliate marketing, and a website offering hundreds of products not available in retail and airport stores.
Brookstone is a “hands on” store chain. Customers are encouraged to try out products and to discover new and ingenious items of superior quality in the friendly environment of their stores.