Dillard’s anchoring Sunland Park Mall in El Paso, Texas, at I-10 and Sunland Park Drive on El Paso’s northwest side adjacent to the New Mexico state line, gives the 900,000 square foot regional mall a department store comparison-shopping anchor for the El Paso northwest side household, the Sunland Park and southern Doña Ana County New Mexico consumer, and the Ciudad Juárez household whose legal border crossings the El Paso retail market captures as a bicultural consumer base. James Avery Artisan Jewelry, the Kerrville, Texas-founded Christian and lifestyle jewelry brand, serves the Texas-identity fine jewelry floor. Starr Western Wear, the El Paso-area western apparel and boots retailer, gives the property a regional identity specific to the El Paso and southern New Mexico West Texas consumer whose cowboy and working ranch culture the border corridor sustains.
El Paso Collectibles Trading Cards and More gives the property a youth hobbyist and collector identity specific to the El Paso gaming culture community. Spasso Cafe and Gelato serves the café and specialty dessert occasion. Blue Collar Shaved Ice gives the property a regionally specific summer refreshment identity reflecting the El Paso desert climate. Glorietta’s Gift Gallery and Ooh Lala Gift and Things give the property an independent gifts and specialty identity native to the El Paso commercial culture.
Hollister, Aeropostale, Hot Topic, and Victoria’s Secret cover the accessible fashion floor. Finish Line and Zumiez serve the athletic footwear and action sports categories. FYE serves the entertainment and music retail category. LensCrafters and Sunglass Hut serve the eyewear categories. The property is undergoing a broader repositioning as The Shoppes at Solana, a rebranding that reflects the northwest El Paso corridor’s continued residential and commercial growth toward the New Mexico state line. The property’s commercial role is the I-10 gateway regional mall: a Dillard’s comparison-shopping anchor whose James Avery Texas jewelry identity, Starr Western Wear border culture, and bicultural El Paso-Juárez-Las Cruces consumer base serve the westernmost Texas household and cross-state New Mexico shopper at the commercial gateway to the Trans-Pecos borderland corridor.
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