Supreme opens its first store in Seoul

New York-based streetwear brand Supreme is opening its first store in Seoul.

New York-based streetwear brand Supreme is opening its first store in Seoul and entering the South Korean market. The company will introduce exclusive T-shirts and hoodies with the Box logo to celebrate the store opening.

Information about Supreme’s possible appearance in Seoul surfaced earlier this year after the brand opened its official representative office in South Korea. The store’s interior images were posted on the brand’s social media accounts after the opening.

The Supreme store will open on Sinsa-Dong Street, in Seoul’s modern upscale Gangnam-gu center. The new store will join the brand’s existing flagships in Asia.

The exterior of the new store in Seoul features a simple banner with the Supreme Box logo. The interior is done in two colors – inside are racks and display cases with clothes and skateboard decks. At the same time, the decoration is a sound system and unusual collages on the walls.

Opening Supreme Seoul will traditionally feature an exclusive Box Logo T-Shirt and Box Logo Hoodie with the outlet’s address and photos of mugunghwa, the Syrian hibiscus, also known as the Korean rose, the national flower of South Korea.