Supreme opens flagship store in Los Angeles

New York luxury streetwear label is opening a new flagship store in Los Angeles.

New York luxury streetwear label Supreme is opening a new flagship store in Los Angeles. The mono store on West Sunset Blvd in West Hollywood officially opened on February 16, 2023.

The brand leased the space that previously housed the Tower Records store for the new flagship. The space is decorated in light colors and features large-scale label logos.

The store features racks of T-shirts, hoodies, outerwear, hats and accessories. One wall displays Supreme’s signature skateboards. The brand’s accessories are located in a transparent niche at the checkout counter. There are also art installations created in collaboration with local designers.

Supreme, which closed its former Fairfax Avenue store last week after 19 years in business, unveiled a video about the opening of its new flagship. And today, the first photos of the store were released.

Traditionally, to celebrate the opening of the new retail space, Supreme released an exclusive red-and-white Box Logo t-shirt with the words “8801 Sunset Blvd/West Hollywood, CA90069.” In addition, a matching hoodie design will be available for sale. The items will retail for $40 and $158, respectively.