MARINA RINALDI

Among the diffusion lines inside Max Mara Fashion Group, Marina Rinaldi occupies a singular position as one of the only luxury-and-premium fashion specialists dedicated entirely to women size 46 and above (UK size 14 and above, US size 12 and above). The line was launched in 1980 by the Maramotti family, who had observed the absence of properly tailored elevated fashion for women outside the standard sample-size range that defined Italian and broader European luxury production.

The brand is named for Marina Rinaldi, the great-grandmother of founder Achille Maramotti, who was herself a plus-size woman. The line operates within Max Mara Fashion Group’s portfolio alongside Max Mara, Max&Co., Sportmax, Pennyblack, iBlues, and Persona, with the Maramotti family retaining full private ownership of the group across multiple generations from headquarters in Reggio Emilia. Marina Rinaldi product development pulls directly from the broader Max Mara design language, particularly the coats, tailoring, and knitwear that define the flagship brand, but adjusts cut, proportion, and fabric weight specifically for the larger body. Group revenue is estimated at approximately €1.7 to €1.8 billion across all banners, with Marina Rinaldi contributing a measurable share of group volume. The brand has cultivated celebrity associations with Adele, Queen Latifah, Oprah Winfrey, and other notable plus-size women across film and music industries, building cultural credibility well beyond standard fashion press.

Marina Rinaldi distributes through approximately 150 mono-brand boutiques and shop-in-shop placements across more than 50 countries, with the strongest concentrations in Italy, France, the United States, the United Kingdom, Germany, the Middle East, China, and Brazil. For mall operators, Marina Rinaldi is a Class A specialty tenant typically taking 100 to 200 square meters, fitting the women’s premium fashion floor in upscale regional centers and luxury wings. The brand sits at a unique competitive position with limited direct equivalents at its price tier, making it a portfolio-diversification tenant for landlords managing the women’s apparel floor across premium-and-luxury demographics.