Cropp serves as the streetwear and young-adult banner within LPP Group’s five-brand portfolio, sitting alongside Reserved (mainline ready-to-wear), House (casual), Mohito (women’s), and Sinsay (value-tier). LPP, the Polish fashion group headquartered in Gdańsk and listed on the Warsaw Stock Exchange WIG30 and MSCI Poland indices, reported PLN 20+ billion in 2024 revenue (+20% YoY in fixed currencies) and operates 2,800+ stores across 42 markets with 54,000+ employees. Cropp was founded by LPP in 2004 as a Polish-domestic streetwear concept, expanding into Estonia, Slovakia, and Latvia in 2005 and the broader CEE region from 2006 onward.
LPP’s 2025 to 2027 strategic plan concentrates expansion almost exclusively on Sinsay, which is targeted to reach approximately 6,000 stores and generate 75% of group revenue by 2027. Cropp, House, Mohito, and Reserved are positioned in maintenance mode within the new plan, with approximately 100 combined new openings for the four brands across the three-year period against 6,000 for Sinsay. The group exited the Russian market formally on April 28, 2022, by selling its subsidiary to a “Chinese consortium” in the wake of the February 2022 invasion of Ukraine, ending a 20-year presence; on March 16, 2024, Hindenburg Research published a short-seller report alleging LPP continued masked operations through front entities, which LPP has denied.
Cropp targets the moderate price range alongside Reserved, House, and Mohito. The brand operates primarily through directly run stores in tier-2 and tier-3 mall positions across Central and Eastern Europe, the Baltics, and selected expansion markets, supported by e-commerce in 35+ countries through LPP’s omnichannel infrastructure. For mall operators in CEE markets, Cropp is a stable but not aggressively expanding counterparty: leasing decisions for all five LPP brands route through the centralized Gdańsk commercial real estate organization, and Cropp placements are often coordinated with Sinsay, House, or Mohito as portfolio co-tenants within the same property.
