Cache Incorporated owns and operates a widely recognized chain of upscale women’s apparel and fashion accessories stores throughout America. Cache’s niche market is middle to upper-income women shopping for formal dresses for proms and weddings, dressy day wear and evening wear. Cache competes with large department stores and exclusive boutiques. Cache’s stock is priced from $150 for formal dresses to several hundred dollars for tailored suits for business and entertainment occasions.
Cache stores are situated mainly in big shopping malls that cater to an upscale clientele. Shoppers who regularly frequent Cache’s stores are high-income, style-conscious women.
In 1998 Cache expanded when it bought Lillie Rubin, a small national chain of high-fashion, high-priced women’s clothing. Company’s sales that year reached nearly $150 million.
Cache offers its discerning customers fashions are from European and American designers. Many of these sell exclusively to Cache.
Cache also does a high volume of online business.
