On Wednesday, global superstar Rihanna unveiled her latest venture, Fenty Hair, a groundbreaking line of haircare products that promises “Beauty For All.” Following the massive success of Fenty Beauty, Rihanna’s cosmetics brand, the singer-turned-entrepreneur is now setting her sights on revolutionizing the haircare industry.
“Hair has always been very personal to me—my hairstyles have been markers of my evolution and growth over the years—so launching Fenty Hair was something I was really passionate about,” Rihanna shared during the virtual press conference. Her commitment to inclusivity and diversity shines through as she aims to cater to all hair types and textures.
At the heart of Fenty Hair lies the Replenicore-5 complex—a proprietary blend of amino acids, proteins, and antioxidants. This powerful formula targets common hair concerns such as split ends, breakage, and dullness. Professional stylists and Rihanna herself rigorously tested it across various hair types, ensuring its efficacy.
