The company produces upscale clothing, shoes, jewelry, accessories and underwear. Diesel watches and jeans are particularly popular.
Company Diesel bills itself as a generator of “innovative lifestyle” products. Almost half of Diesel products manufactured in Italian factories. Presently Company Diesel has six thousand stores in eighty countries worldwide. The largest is in Milan.
Company Diesel’s niche market is growing wealthy adolescents and adults. The company’s annual sales gross more than a billion dollars annually.