Kaufland is a German hypermarket chain, part of the Schwarz Gruppe which also owns Lidl and Handelshof.They offer numerous brand products, attractive private labels and a broad variety of regional products. They offer a full range of selection of over 60 000 articles. Particular attention is paid to the fresh fruits and vegetables, dairy products and cheeses, and meat sold in both self-service and at the stands of service at attractive prices. They also sell household products such as glassware and porcelain, home appliances, textiles, toys, sporting goods and seasonal.
The history of Kaufland began when Joseph Schwarz entered the Südfrüchte Großhandlung Lidl & Co. at Heilbronn as a shareholder in 1930, which was then renamed Lidl & Schwarz KG. In subsequent years it was the aim of the company to expand its range and become a food wholesale.
The company opened its first store in 1984 in Neckarsulm and quickly grew to become a leader in what was formerly East Germany.Their first office outside Germany was opened in early 1998 in the Ostrava Czech Republic. Today the chain operates over 1,150 self-service stores in Germany, Czech Republic, Slovakia, Poland, Romania, Bulgaria, and Croatia.