Pepe Jeans set to expand with 100+ new stores across India in next three years

The fashion house expects a two-fold increase in sales through online channels.

Pepe Jeans will be expanding in the promising Indian market. In the next three years, the brand intends to invest in opening more than 100 single-brand stores in the country. In addition, the fashion house expects a two-fold increase in sales through online channels.

“We will add 100 odd stores in the next three years and terms of turnover, we are looking at a CAGR growth of 18 to 20%,” Pepe Jeans’ India CEO and managing director Manish Kapoor said.

“So we should be almost around Rs 2,000 crore of consumer sales in three years… If I look at business in India, last year on a consumer sales revenue we did close to Rs 1,200 crore and book revenue of Rs 562 crore.We grew almost 55% as compared to the previous year.”

After the pandemic ended and restrictions were lifted in 2021, Pepe Jeans managed to recover sales and grow revenue by 42% compared to 2019. The brand is implementing an omnichannel strategy, focusing on attracting customers through both physical stores and online.

The company expects its own sales channels (branded stores and e-commerce store) to account for about 55% of the total revenue of the business.