A Thai department store operator plans to renovate some of its retail properties as the country's pandemic wanes.
Today, the Central Group, whose journey began in 1950 with a tiny family-owned store in Bangkok, owns about 7 million square meters of retail space. It is located in different country hotels, restaurants, small stores, and department stores Central and Robinson. It is the reconstruction of the latter and intends to do the company, which allocated for this purpose immediately 32 million U.S. dollars. It is expected that the planned renovations will be completed by the end of 2021.
Plans for the Central Group have been published on the pages of the Bangkok Post. According to the newspaper, the company plans to open two new Robinson's department stores in 2021. One will be located near the international airport U-Tapao, the other in Ayutthaya, near the country's center.
Simultaneously with the reconstruction of retail space, Central Group plans to carry out all kinds of campaigns designed to bring customers back to stores. Thus, a grand Central Midnight Sale has already started and will run until April 6 and will involve 24 department stores at once.
According to Rvisra Chirathivat, director of the customer experience, "January and February were a tough time for the retail business, but now consumer sentiment has improved." The increase in buying activity is evidenced by Central Group's improved return on investment in launched campaigns. Store traffic is said to be gradually increasing, especially sales of jeans and accessories.
Central and Robinson department stores are expected to bring in about $2 billion in revenue in 2021.