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Google turns YouTube into a home shopping channel



The video host will host a week of "live shopping" as part of its "YouTube Holiday Stream and Shop" event.
Google turns YouTube into a home shopping channel

Google-controlled video hosting site YouTube will host a week of "live shopping" as part of its "YouTube Holiday Stream and Shop" event. 

"The pandemic has accelerated ... transition to streaming and e-commerce. As the number one streaming platform in terms of audience reach... YouTube is where audiences come to be entertained and engaged with authors and content and to shop," Google's press office commented. 

The company noted that the launch of new features would allow users to explore the catalog of goods and make orders simultaneously as watching a video. A week-long event starting Nov. 15 will offer popular holiday gifts from Samsung, Verizon, and Walmart to users in the United States.

"Fans following the broadcast will be able to purchase new merchandise, unlock limited-time offers and get their questions about merchandise answered by asking questions and polls of the creators and other viewers live," the press release noted. 

Google emphasized that, to date, 89% of the audience trusts the recommendations made by YouTube channel creators. These days, people who shop on YouTube make faster and more confident purchasing decisions, which benefits both customers and brands.

More about shopping malls in the USA



TODAY, Finland:
Havaianas has launched a captivating 149-square-metre pop-up store on 33 avenue des Champs-Élysées in Paris.
YESTERDAY, France:
A Brazilian cash-and-carry concept known for competitive pricing and volume discounts.
Jun 21, 2024, USA:
The first Netflix Houses are scheduled to debut in Dallas and Philadelphia.
Jun 21, 2024, France:
The Chalk store concept reinforces Calvin Klein’s modern, minimalist and sensual design.
Jun 20, 2024, France:
Nicolas Houzé, CEO of Galeries Lafayette, has outlined ambitious growth plans for 2024.
Jun 19, 2024, France:
Mango’s growth strategy also encompasses 15 new boutiques in Italy this year.
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Mall of Tripla GLA:914 932 SF
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South Coast Plaza GLA:2 800 000 SF
ADDRESS: 3333 Bristol St, Costa Mesa, CA 92626
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