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Google turns YouTube into a home shopping channel



The video host will host a week of "live shopping" as part of its "YouTube Holiday Stream and Shop" event.
Google turns YouTube into a home shopping channel

Google-controlled video hosting site YouTube will host a week of "live shopping" as part of its "YouTube Holiday Stream and Shop" event. 

"The pandemic has accelerated ... transition to streaming and e-commerce. As the number one streaming platform in terms of audience reach... YouTube is where audiences come to be entertained and engaged with authors and content and to shop," Google's press office commented. 

The company noted that the launch of new features would allow users to explore the catalog of goods and make orders simultaneously as watching a video. A week-long event starting Nov. 15 will offer popular holiday gifts from Samsung, Verizon, and Walmart to users in the United States.

"Fans following the broadcast will be able to purchase new merchandise, unlock limited-time offers and get their questions about merchandise answered by asking questions and polls of the creators and other viewers live," the press release noted. 

Google emphasized that, to date, 89% of the audience trusts the recommendations made by YouTube channel creators. These days, people who shop on YouTube make faster and more confident purchasing decisions, which benefits both customers and brands.

More about shopping malls in the USA



TODAY, Sweden:
The first phase of Malmö Designer Village will open in 2025.
YESTERDAY, Thailand:
Thailand's Central Retail Corporation has agreed to take over the British luxury department store chain Selfridges.
YESTERDAY, Japan:
Japanese authorities are considering imposing restrictions on purchases by international students.
Dec 4, 2021, Netherlands:
The concept store is located in the monumental Bonneterie building on the pedestrian Kalverstraat.
Dec 4, 2021, USA:
A grocery delivery service using crewless vehicles has gone live in Silicon Valley since December 1, 2021.
Dec 3, 2021, USA:
The two-level retail space will combine more than 10,000 children's products, its ice cream parlor, and a two-story slide.
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Designer Outlet Provence GLA:269 098 SF
ADDRESS: Mas de la Peronne, Miramas, France
France . Miramas
Designer Outlet Provence
K in Lautern GLA:224 966 SF
ADDRESS: 67655 Kaiserslautern
Germany . Kaiserslautern
K in Lautern
Mall of Tripla GLA:914 932 SF
ADDRESS: Veturitie 13
Finland . Helsinki
Mall of Tripla
Forum Istanbul GLA:1 883 684 SF
ADDRESS: Kocatepe Mahallesi, Pasa Caddesi 34045 Bayrampasa
Turkey . Istanbul
Forum Istanbul


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