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Google turns YouTube into a home shopping channel



The video host will host a week of "live shopping" as part of its "YouTube Holiday Stream and Shop" event.
Google turns YouTube into a home shopping channel

Google-controlled video hosting site YouTube will host a week of "live shopping" as part of its "YouTube Holiday Stream and Shop" event. 

"The pandemic has accelerated ... transition to streaming and e-commerce. As the number one streaming platform in terms of audience reach... YouTube is where audiences come to be entertained and engaged with authors and content and to shop," Google's press office commented. 

The company noted that the launch of new features would allow users to explore the catalog of goods and make orders simultaneously as watching a video. A week-long event starting Nov. 15 will offer popular holiday gifts from Samsung, Verizon, and Walmart to users in the United States.

"Fans following the broadcast will be able to purchase new merchandise, unlock limited-time offers and get their questions about merchandise answered by asking questions and polls of the creators and other viewers live," the press release noted. 

Google emphasized that, to date, 89% of the audience trusts the recommendations made by YouTube channel creators. These days, people who shop on YouTube make faster and more confident purchasing decisions, which benefits both customers and brands.

More about shopping malls in the USA



YESTERDAY, USA:
The 2,600-square-foot outlet is located in East Hampton, N.Y.
YESTERDAY, United Kingdom:
The tenth store in the new experimental concept opened in Henfield, West Sussex.
DAY BEFORE YESTERDAY, USA:
Sales of major brands continue to grow, despite the difficult economic situation.
DAY BEFORE YESTERDAY, India:
The retail space is located in the Dhan Mill complex.
May 30, 2023, United Kingdom:
The pop-up store will be open until June 5, 2023.
May 30, 2023, China:
The more than 13,000-square-foot outlet will close due to the expiration of its lease.
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