The Spanish company plans to expand its physical presence in the U.S. by opening several new stores in 2021.
New outlets will open at Roosevelt Field, Menlo Park Mall, and Grand Mall. They will offer customers a wide range of women’s, men’s, and children’s collections. The exact opening dates for the new stores have not yet been announced.
Mango has been consistently present in the U.S. market since 2006. Since 2017, the company began to invest more in the development of this area. Much has been done to develop wholesale and e-commerce applications. Now the company will more actively open branded stores, which will increase interest in the brand among American consumers. According to the company’s representatives, Mango has a “great future” in this market.
The opening of new Mango stores will occur under a partnership between the brand and the U.S. real estate investment fund Simon, owner restaurants, entertainment venues, stores, and shopping centers. The companies hope that the agreement will be mutually beneficial for both parties. As expected, new Mango stores will help to increase brand awareness in the United States.
Photo credit: depositphotos.com.
Mango’s growth strategy also encompasses 15 new boutiques in Italy this year.
Mango will focus on expanding its footprint in key areas such as London and Scotland.
By 2024, Mango expects to open about 40 stores in the country.
In-store retail media crossed $0.5B. AI moved from the cloud into checkout scanners. Retail space supply hit historic lows.
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