Vicolungo The Style Outlets

Vicolungo The Style Outlets is Neinver’s principal Italian asset and the operator’s largest property outside its Spanish home market, operating at Vicolungo in Novara province along the A4 Milan-Turin motorway. The 26,000-sqm outlet format opened in 2004 and houses approximately 150 brand stores across an open-air pedestrianised layout that follows Neinver’s standard Style Outlets template developed across Spain, France, Poland, and Germany.

The brand mix targets the mid-tier outlet segment with a balance between international vertical apparel chains, Italian fashion heritage names at outlet pricing, and value-segment specialists. Luxury houses are limited compared to the McArthurGlen and Bicester Collection premier-tier formats, with the tenant rotation reflecting Neinver’s positioning of Vicolungo as accessible-premium rather than aspirational-luxury.

The catchment is structurally privileged by the location halfway between Milan and Turin. Both metropolitan markets fall within a 60-minute drive of the centre along the A4 corridor, doubling the effective catchment compared to outlets serving a single regional market. The Lake Maggiore tourism economy adds a seasonal layer to the north, and the Swiss border catchment 80 kilometres north contributes cross-border value-shopping traffic during currency-favourable periods.

Within the Italian outlet category, Vicolungo competes for the Milan-Turin corridor catchment principally with Serravalle Designer Outlet 80 kilometres south. Serravalle holds the luxury premier tier under McArthurGlen’s brand-curation model, while Vicolungo serves the broader value-conscious mid-tier segment. The two assets coexist by addressing distinct shopper segments rather than the same demand.