The Summit at Fritz Farm

The Summit at Fritz Farm is a 500,000 square foot A+ regional center in Lexington, Kentucky, operated by Bayer Properties. Opened in 2017, the property was built as a lifestyle center rather than a traditional enclosed mall, meaning it operates without conventional department store anchors and instead organizes its tenant structure around open-air streetscape retail designed for direct-to-consumer and specialty operators.

Lexington anchors Central Kentucky as the state’s second-largest city and home to the University of Kentucky, drawing a resident base that skews younger and more educated than state averages. The trade area extends across Fayette County and pulls from surrounding counties including Jessamine, Scott, and Woodford, the last of which ranks among the highest household income counties in Kentucky. The Fritz Farm corridor on the south side of Lexington sits within one of the city’s most affluent residential corridors, where new residential development and strong income demographics have made it the primary destination for premium retail in the region. For brands evaluating Central Kentucky, there is no comparable A-class open-air alternative in the market.

The confirmed anchors are Nike, lululemon, Athleta, Sephora, and Warby Parker, a lineup that establishes activewear, beauty, and specialty eyewear as the defining categories of the center. This anchor configuration signals a deliberate move away from the traditional anchor model toward a tenant base built around specialty and direct-to-consumer retail. Athletic and performance apparel occupies meaningful square footage and reflects consistent demand from the university community and the broader fitness-oriented consumer base in Lexington. Beauty and personal care retail supports repeat visit frequency, and specialty fashion and home retailers fill out a tenant structure oriented toward purposeful, high-conversion shopping trips rather than multi-hour department store browsing. The center attracts shoppers who arrive with specific brands and categories in mind.

Brands entering The Summit at Fritz Farm are operating in a market with limited A-class competition, which gives a well-positioned tenant outsized visibility in Lexington. The open-air format rewards brands with strong visual merchandising and storefront presence, since the streetscape layout puts every tenant directly in the path of foot traffic rather than routing shoppers through an enclosed concourse. Activewear, specialty beauty, contemporary fashion, and food and beverage concepts have all found a clear fit given the existing anchor composition and the shopper profile the center draws. For brands that have established their concept in larger metros and are building out secondary market density, Lexington’s income demographics and the absence of competing premium retail make The Summit at Fritz Farm the starting point for any Central Kentucky expansion plan.