Qingpu Bailian Outlets Plaza

Phase 2 widens the tenant mix beyond apparel. It adds three categories phase 1 did not carry: digital and home appliances, Chinese designer labels such as NEIWAI and NICE RICE, and pet lifestyle retail. Bailian counts 27 global, national or Shanghai outlet firsts and reported about 90% occupancy at opening, with some units held back for later brand rotation. Snow Peak opened a global experience center, and Mammut moved from phase 1 into a larger unit the brand calls its national outlet flagship.

Bailian says 46% of visitors come from surrounding cities in the Yangtze River Delta, and annual footfall exceeds ten million. The site sits at the Zhaoxiang exit of the G50 expressway, and Metro Line 17 serves it through Jiasong Middle Road station. International visitors are a measurable and growing share of the trade: tax-refund sales passed 50 million yuan in 2025, up 90% on the year, and the complex offers multilingual services and refund-upon-purchase for overseas shoppers.

The expansion lands as Shanghai’s outlet supply grows. Florentia Village began a 59,000-square-meter third phase in 2025, and Sasseur has outlet projects under construction in Minhang and Jiading. Bailian is broadening the proposition beyond discount shopping: lifestyle and dining make up about 30% of phase 2, the riverside is laid out for leisure rather than circulation, and an opening-season cultural program built around the Song poet Su Dongpo runs across both phases.