Place Versailles

The Loblaw Corporation’s choice to anchor Place Versailles with Maxi rather than the corporation’s anglophone No Frills or Loblaw City Market banners reflects a commercial calculation specific to the east Montreal Anjou market: the Maxi discount supermarket, a format that operates exclusively in Quebec, produces a co-tenancy signal for the Sherbrooke Street East near Autoroute 25 property whose dwell time profile the national grocery banner formats at competing suburban malls do not replicate on the same terms. Fabricville, the Montreal-founded fabric and sewing supplies specialty chain, gives the property a Quebec-native craft and home textiles identity whose Francophone household purchasing culture sustains it at a commercial depth no national craft chain achieves in the Quebec market. Librairie Raffin, the Montreal-founded independent bookstore and newsstand chain, gives the property a French-language books and press identity. Canadian Tire serves the automotive, hardware, and sporting goods categories. Sports Experts anchors the sporting goods floor. Bureau en Gros, the Quebec French-language Staples brand, serves the office supplies category. Pharmaprix serves the pharmacy category.

Yves Rocher, Dans Un Jardin, and Naturiste serve the natural beauty categories. Foot Locker serves the athletic footwear floor. Ardene, Suzy Shier, Urban Planet, Globo Chaussures, and Chaussures Yellow cover the accessible Quebec fashion floor. La Vie en Rose serves the intimate apparel category. Laura Secord serves the Canadian chocolate confectionery identity. Second Cup Café serves the specialty coffee occasion. Bell, TELUS, Vidéotron, and Virgin Plus serve the Quebec telecom categories, with Vidéotron, the Quebecor-founded Montreal-based operator, serving as the telecom identity most commercially native to the Francophone Montreal household. Lunetterie New Look serves the optical retail category.

The property’s commercial role in east Montreal is the Anjou Sherbrooke East regional mall whose Maxi-Fabricville-Librairie Raffin Quebec-native commercial core, Sports Experts sporting goods anchor, Canadian Tire practical retail, and Vidéotron Francophone telecom identity give the east Montreal Anjou and Saint-Léonard household a comparison-shopping destination whose tenant mix is not merely translated into French but constituted by the Quebec commercial institutions that the Francophone consumer treats as native rather than adapted.