JCPenney anchors Oakwood Mall in Eau Claire, Wisconsin, at the US-12 and I-94 interchange, giving the enclosed property a department store comparison-shopping base for the Eau Claire, Chippewa Falls, Menomonie, and western Wisconsin household. Scheels, the Spirit Lake, Iowa-founded outdoor and sporting goods destination, extends the Oakwood commercial node with a multi-level outdoor and sporting goods format serving the Chippewa Valley’s hunting, fishing, hiking, and snowmobiling culture, occupying the former Sears anchor box adjacent to the mall’s enclosed perimeter. Micon Cinemas, the upper Midwest independent movie theater chain, serves the cinema and entertainment category with a regional identity the Chippewa Valley audience treats as community-owned hospitality.
Hom Furniture, the Fargo, North Dakota-founded furniture and home décor retailer, serves the broader Oakwood commercial node as an adjacent destination alongside Hobby Lobby for the crafts and home décor occasion. Rocky Rococo, the Wisconsin pan-style pizza institution, serves the quick-service pizza category. Grizzly’s Wood Fired Grill and Steaks serves the full-service dining occasion. Chako Korean BBQ and Hotpot, KD Sushi, and Mango Indian give the property a multicultural dining floor reflecting Eau Claire’s growing immigrant community.
Ulta Beauty serves the accessible beauty category. American Eagle, Aeropostale, Buckle, Eddie Bauer, Express, Glik’s, Hot Topic, Journeys, Maurices, Old Navy, Ragstock, Rue21, Torrid, and Victoria’s Secret cover the accessible fashion floor. Helzberg, Kay Jewelers, and Rogers and Hollands serve the jewelry and gifting floor. Rally House serves the licensed sports merchandise category for the Green Bay Packers, Minnesota Vikings, and Wisconsin Badgers fan base. The property’s commercial position is the Eau Claire format at the US-12 corridor: a JCPenney-anchored enclosed mall supported by Scheels outdoor retail, Micon Cinemas community entertainment, and Hom Furniture regional home goods in the surrounding commercial node.
