Kronenberg Center/Krupp-Gürtel

Kronenberg Center is a retail and commercial complex in Düsseldorf’s Medienhafen district at im Zollhof, adjacent to the landmark Frank Gehry buildings and the Rhine waterfront media and architecture quarter. The centre serves the Medienhafen’s professional and creative community alongside the Düsseldorf city-centre commercial catchment accessible from the harbour district’s transformed waterfront.

Düsseldorf’s Medienhafen is one of Germany’s most architecturally celebrated urban regeneration projects, converting the historic inner harbour into a creative and media industry quarter anchored by Frank Gehry’s three distinctive Neue Zollhof tower buildings, the State Chancellery of North Rhine-Westphalia, and the offices of advertising agencies, media companies, and architectural practices. The Kronenberg Center provides retail and commercial services for the Medienhafen professional community — a demographic of architects, advertising executives, media workers, and digital creative professionals with above-average incomes and quality retail expectations. The Rhine waterfront promenade and the Medienhafen tourism that the Gehry buildings attract create a visitor overlay that supplements the working professional catchment during weekend and evening hours. The Rheinturm television tower adjacent provides the district’s visual landmark alongside the Gehry architecture.

The Medienhafen’s professional workforce of approximately 20,000 employees provides the primary commercial catchment. The Rhine waterfront tourism draws visitors from across Düsseldorf and from the Rhineland region who visit the Gehry buildings and the waterfront leisure district. The KVB tram and Rhine riverboat services provide transit access. Düsseldorf Hauptbahnhof is approximately 2 kilometres north.

Kronenberg Center serves the professional and creative community of one of Europe’s most architecturally celebrated urban regeneration districts. The Medienhafen’s media and advertising industry concentration — home to some of Germany’s most prominent creative agencies — creates a consumer community whose brand awareness and quality sensitivity make the commercial environment one of Germany’s most brand-conscious urban retail micromarkets.