Era Square

Seremban, the capital city of Negeri Sembilan in Malaysia’s Klang Valley periphery, forty-five kilometres south of Kuala Lumpur at the junction of the North-South Expressway and Seremban-Kuala Pilah Highway, gives Era Square a regional mall trade area for the Seremban, Nilai, and Negeri Sembilan household. A multiplex cinema anchors the entertainment and leisure occasion, giving the Era Square commercial complex a dwell time driver whose family and youth visit frequency the retail floor alone does not produce in a mid-size Malaysian regional market. Guardian Health and Beauty, the Hong Kong-founded pharmacy and personal care chain whose Malaysian retail network makes it one of the most commercially ubiquitous health and beauty destinations in the country, gives the property a prestige and accessible beauty identity.

Giordano, Converse, Hush Puppies, Levi’s, and Bonita give the property an accessible fashion and lifestyle footwear floor. Starbucks serves the specialty coffee and café occasion. Auntie Anne’s, Baskin Robbins, and Famous Amos serve the specialty food and quick-service categories. Hai-o Enterprise Berhad, the Malaysian traditional Chinese medicine and wellness brand whose consumer base among the Seremban Chinese-Malaysian community gives it a commercial identity in the Negeri Sembilan market, gives the property a traditional health and wellness identity. Body Glove gives the property a surf and beach lifestyle fashion identity. Zone 5 Skateshop gives the property a skateboarding and youth culture identity.

The property’s commercial role in Negeri Sembilan is the Seremban state capital regional mall: a cinema-anchored entertainment and Guardian health-beauty platform whose Starbucks specialty coffee identity, Giordano-Converse-Levi’s accessible fashion floor, and Hai-o traditional wellness presence serve the Seremban and Negeri Sembilan household as the primary enclosed retail destination in the state capital market at the southern gateway of the Klang Valley metropolitan corridor.