East Point City (東港城)

Sun Hung Kai Properties developed East Point City on reclaimed land in Hang Hau, Tseung Kwan O, opening the residential estate’s occupation in June 1997: seven high-rise towers with 2,184 units paired with a two-storey, roughly 400,000 sqft shopping mall, the first large-scale multi-function retail center in the district at the time. A large-scale renovation of the retail podium was completed in 2008.

YATA Supermarket, a Japanese-influenced lifestyle grocery format, anchors the food floor alongside Wellcome, while Marks & Spencer’s food-hall format and Fortress carry premium grocery and electronics respectively. More than 180 stores fill out the tenant mix, positioned by Sun Hung Kai’s own marketing toward a younger, higher-spending demographic than a typical New Territories housing-estate mall, with Uniqlo, Adidas and a cluster of jewellery chains (Chow Sang Sang, Luk Fook, TSL) anchoring the fashion and accessories floors.

The mall sits immediately next to Hang Hau MTR station on the Tseung Kwan O line, giving it a transit-driven catchment distinct from Tseung Kwan O’s other major retail cluster around Tseung Kwan O station itself, one stop away, where Park Central and Tseung Kwan O Plaza compete for a more central-district audience.

That “young and hip high-spending” positioning is a deliberate departure from how Sun Hung Kai typically pitches its New Territories housing-estate malls, most of which market toward family and daily-needs shoppers rather than a specific younger demographic; the 2008 renovation appears to have been the point at which the developer leaned into that repositioning rather than simply refreshing the original 1997 retail format.