The downtown Edmonton PEDWAY network, the enclosed elevated walkway system connecting office towers, hotels, and underground retail along 102 Street NW and the financial district core, gives Commerce Place its primary commercial identity as a downtown mixed-use retail concourse whose format serves the professional office tower population of the Edmonton central business district rather than the destination comparison-shopping occasion. BOSS, the German premium menswear brand, gives the property a premium fashion identity for the Edmonton financial district professional’s occasion and business wardrobe purchasing culture. Talbots gives the property a premium women’s professional fashion identity for the downtown professional household.
Starbucks, Second Cup Café, and Tim Hortons serve the daily café and quick beverage occasion for the downtown office worker population. deVine Wines and Spirits serves the premium wine and spirits retail category for the Edmonton professional household’s entertaining and gifting occasion. Shoppers Drug Mart serves the pharmacy and daily personal care category. Azurys Jewellers and Vandenbergs Jewellers serve the fine and luxury jewelry categories. Dollarama serves the value and household essentials category. Press’d Sandwich Shop gives the property an Edmonton-founded premium sandwich identity for the downtown lunch occasion. Ardene serves the accessories and affordable fashion category.
The property’s commercial role in downtown Edmonton is the 102 Street PEDWAY retail concourse: a BOSS-Talbots professional fashion platform whose Starbucks-Second Cup-Tim Hortons café floor, deVine premium wine identity, and Shoppers Drug Mart daily services give the Edmonton financial district and downtown professional household a PEDWAY-connected daily services and professional clothing destination whose trade area is defined by the office tower density of the 102 Street corridor rather than the residential catchment that anchors suburban retail formats.
