Clay Terrace

Clay Terrace is a 575,000 square foot open-air lifestyle center in Carmel, Indiana, operated by Washington Prime Group. Opened in 2004 as the first outdoor lifestyle center in Indiana, it serves as the primary upscale retail and dining destination for the northern Indianapolis suburbs, drawing from Carmel, Fishers, Noblesville, and Westfield.

Hamilton County, where Carmel is located, consistently ranks among the highest household income counties in Indiana and one of the fastest-growing suburban markets in the Midwest. The trade area skews toward dual-income professional families with strong discretionary spending across apparel, home, dining, and lifestyle categories. The outdoor format, organized around Clay Terrace Boulevard with broad sidewalks, central event space, and seasonal programming including farmers markets and outdoor concerts, positions the center as a community gathering place rather than a conventional retail destination.

Whole Foods Market and Dick’s Sporting Goods anchor the tenant mix, driving consistent daily and weekend traffic across grocery and sporting goods categories. Specialty retail includes Sur La Table alongside fashion, home, and personal care brands calibrated to the surrounding income demographic. The dining lineup includes Kona Grill, Biaggi’s Ristorante Italiano, and Mitchell’s Fish Market, which together support a strong evening and weekend restaurant visit pattern that sustains foot traffic beyond daytime shopping hours. Washington Prime Group has been introducing a residential and office component to the campus, integrating apartments and Class A office space that extend the property’s daily activity beyond retail hours.

For brands evaluating the Indianapolis suburban market, Clay Terrace provides access to Hamilton County’s concentrated affluent consumer base in a format that rewards browsing and repeat visits. The outdoor lifestyle format suits brands in home, fashion, wellness, and specialty food that perform well in walkable, experience-oriented environments where the shopping context itself carries weight.