Cascade Plaza

Cascade Plaza on Banff Avenue, the sole enclosed shopping centre within Banff National Park in Alberta, serves a consumer whose purchasing motivation is shaped by the 4 million annual visitors to the park rather than by the daily provisioning culture that anchors most Canadian regional mall formats. COWS Banff, the Prince Edward Island-founded premium ice cream and novelty clothing brand whose Banff address is one of its most visited Canadian locations, anchors the artisan ice cream and souvenir identity of the property. BeaverTails, the Ottawa-founded Canadian pastry brand whose fried dough confections have become a national symbol for the Canadian tourist market, gives the property a culturally specific Canadian food identity. Banff’s Mountain Chocolates and The Fudgery give the property artisan confectionery identities for the visitor’s gifting purchasing occasion. Wild Flour Bakery and Evelyn’s Coffee Bar give the property locally-rooted artisan food and café identities.

Snowtips-Bactrax gives the property a ski and snowboard rental and repair identity for the Banff winter sport visitor’s equipment service occasion. UNLTD Boardshop serves the snowboard retail and winter lifestyle category. Monod Sports Ltd, the long-established Banff outdoor sporting goods retailer, gives the property a community outdoor retail identity for the Banff resident and returning visitor. Helly Hansen and Fjällräven give the property premium outdoor and technical apparel identities. Rocky Mountain Soap Company gives the property an Alberta-native natural wellness retail identity. Lolë Banff serves the premium Canadian activewear category. Roots gives the property a Canadian heritage lifestyle identity. Herschel serves the premium bags and accessories category. Rocky Mountain Flannel Company gives the property a locally-rooted Banff artisan apparel identity. IGA Banff serves the daily grocery and provisions category. Gourlay’s Pharmacy gives the property a local community pharmacy identity.

The property’s commercial role in the Canadian Rockies is the Banff Avenue enclosed shopping centre: a COWS Banff-BeaverTails artisan food and Canadian heritage anchor whose Snowtips-Bactrax ski service, Monod Sports outdoor retail, and Banff National Park visitor catchment give the Banff domestic and international tourist household and the Banff resident community the primary enclosed retail destination in one of Canada’s most visited National Park communities.