Africart Plus More, the West African cultural goods, fabrics, and community arts retailer; PRIYA FASHIONS and SAKHI, the South Asian fashion and ethnic clothing specialists; and Banok Dream Gown, the Filipino formal wear and special occasion boutique, give Bonnie Doon Shopping Centre in east Edmonton, Alberta, a community retail identity whose immigrant household tenant mix reflects the demographic character of the 82nd Avenue corridor that the property serves as the primary enclosed retail destination for one of Edmonton’s most ethnically diverse inner-east residential communities. The property’s commercial identity is not defined by the national chain floor, which is thin relative to Edmonton’s larger regional malls, but by the specific purchasing culture of the Bonnie Doon trade area’s South Asian, Filipino, West African, and Eastern European immigrant households for whom the independent and specialty operators inside the mall provide purchasing occasions the national retailers do not serve at equivalent cultural specificity. Revolver Inc and Artesanal serve the local fashion boutique categories. Dragon Scale Leather gives the property a local artisan leather goods identity. Green Island Tea and Coffee serves the specialty tea and café occasion.
Shoppers Drug Mart anchors the pharmacy and daily personal care category. Cannabis Station serves the Alberta provincial cannabis retail category. Starbucks serves the café and daily beverage occasion. Sunrise Records gives the property a Canadian-owned independent music and entertainment retail identity. Game City serves the video gaming retail category. Dollarama serves the value and household essentials category. Bell, Fido, Freedom Mobile, Rogers, and TELUS serve the Canadian telecom retail categories. Pearle Vision and Specsavers serve the optical retail categories. Liquor Depot serves the Alberta beverage alcohol category.
The property’s commercial role in east Edmonton is the 82nd Avenue community mall: a Shoppers Drug Mart-anchored daily-needs format whose Africart-PRIYA FASHIONS-Banok Dream Gown immigrant community retail identity, Sunrise Records music culture, and Dragon Scale Leather artisan floor give the Bonnie Doon and east Edmonton diverse immigrant household a co-tenancy of national chain provisioning and culturally specific independent retail whose dwell time is extended by the independent operator floor’s cultural specificity to the 82nd Avenue residential catchment.
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