Jil Sander opens its largest flagship store in Tokyo

Designed by creative directors Lucie and Luke Meier, the store reflects their commitment to sustainability. Jil Sander has unveiled its largest flagship store in Tokyo’s bustling Ginza district, spanning over 600 square meters across two floors. Designed by creative directors Lucie and Luke Meier, the store reflects their commitment to sustainability, utilizing natural and recycled […]

Designed by creative directors Lucie and Luke Meier, the store reflects their commitment to sustainability.

Jil Sander has unveiled its largest flagship store in Tokyo’s bustling Ginza district, spanning over 600 square meters across two floors. Designed by creative directors Lucie and Luke Meier, the store reflects their commitment to sustainability, utilizing natural and recycled materials to create a timeless retail environment.

The interior features monochrome marble blocks, brass architectural accents, and timber furnishings. Silver-blue travertine clads the walls and staircases, while the floors are made from solid stone. Unique furniture pieces crafted from recycled plastic—sourced from compact disc cases—add a modern touch. Lighting plays a key role, with soft natural illumination evoking the feel of an artist’s studio.

A fusion of retail and art

For the first time, Jil Sander has integrated an exhibition space within a retail setting. The inaugural showcase includes Bergamo II, a sculpture by renowned British artist Rachel Whiteread, offering customers a blend of art and fashion in one immersive experience.

Celebrating Ginza with silver accents

In homage to the Ginza district—its name derived from “Gin,” meaning silver in Japanese—the store launches with an exclusive capsule collection of silver-accented products. Signature pieces like The 7 Days Shirt and The Cannolo Bag are reimagined with metallic details.

The flagship also introduces Jil Sander’s new fine jewelry collection, featuring exquisite designs in white and yellow gold with diamonds, marking the brand’s expansion into the luxury accessories market.

A collaborative design ethos

This Ginza store is the second collaboration between Jil Sander and renowned architectural firm Casper Mueller Kneer, following the successful opening of the brand’s Bond Street flagship in London. Together, they’ve created a space that seamlessly blends contemporary aesthetics with sustainability and cultural relevance.