Hoka, a renowned sport apparel and equipment brand belonging to the US group Deckers Brands, is intensifying its presence in Europe. Following the opening of its inaugural European store in London in autumn 2023, Hoka has now launched its first Parisian store in the bustling Opéra district of the French capital.
Location and features
Situated at 35 Boulevard des Capucines, Hoka’s first Parisian store spans 140 square meters. The prime location is in close proximity to the vibrant Boulevard Haussmann, occupying the space formerly held by the footwear and ready-to-wear label Bally. Hoka, originally founded in the French Alps, has adorned the store with decorative elements and interactive screens, fostering an ambiance inspired by nature and outdoor sports.
Engagement and activities
The store aims to engage customers through various events and activities, including the launch of a running club scheduled for May 21. Running enthusiasts of all levels are invited to test Hoka’s latest performance shoes, interact with athletes and brand experts, enjoy live music, and receive a special welcome gift.
Market presence and growth
Hoka’s products are available in France through a network of over 300 multibrand retailers. In the third quarter of 2024, Deckers Brands reported a revenue of approximately $1.5 billion (€1.4 billion), with Hoka emerging as the fastest-growing brand within the group. Net sales for Hoka surged by 21.9%, surpassing €400 million.
