Gucci Beauty opens innovative flagship in Singapore

Gucci Beauty has made the new flagship as technologically advanced as possible.

Gucci Beauty has opened its first standalone store in Singapore. The retail space, which stands out for its strikingly unusual design with pink walls, mirrored tiles and red parquet, is located in ION Orchard.

The showroom offers a full range of Gucci Beauty cosmetics and skincare products and the fashion house’s perfumes, including the new Flora Gorgeous Jasmine Collection.

In an effort to offer customers an entirely new experience, Gucci Beauty has made the new flagship as technologically advanced as possible. An omni-channel format with digital touchpoints is being developed here. The store features interactive tables and screens that allow quick access to the products and exclusive services that support the boutique’s opening.

The interactive walls of the store feature commercials featuring new Gucci products. Special tablets with artificial intelligence support can be used to pick up makeup. There is also an interactive perfume bar in the showroom, which reveals information about the fragrance when it comes into contact with the tablet screen.

As a nice bonus, Gucci Beauty offers customers to have their monograms engraved on the products they have just purchased, as well as exclusive embroidery on cosmetics bags.

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