As the leading shopping center of central Rennes, Colombia benefits fr om the super-dynamic economy of this important regional capital.
Recently expanded, Colombia features some completely new retailers as well as an external roof garden.
Location and accessibility
The mall is located in the town centre.
Shopper Trafic/Catchment Area
Catchment area: 600,000
people at -30 min.
Shopper traffic: 8.8 million
visitors annually
Designed as a covered shopping street within a very large residential community, it enjoys excellent accessibility in a catchment area of 400,000 residents with a continually improving demographic profile.
It is something of an institution for its loyal customer base, with 55% visiting more than once a week
Features mall architecture
To achieve its objectives of reactivating the “internal village” the two main themes introduced in restoring the prestige of the place were linked to putting right the walls of this internal village. In the first place, the use of a curtain of white corian has the dual effect of highlighting the sensation of height and the vibration of the place. Secondly, the white veil will be in perpetual dialogue with the wall opposite, made up of a surface of white glass, its shimmering reflections brought to life by both the virtual, overhanging windows that create a shop window casing in bright yellow, and by a smooth window wh ere the light diffused through the translucent wall evokes a sensation of urban energy. The two sequences contribute towards the brightness of the place and define the space in a timeless manner. The materials (corian, glass and wood) will be selected to give the shopping centre warmth, coherence and harmony, with a concern for comfort and quality.
