Claire’s to open in Macy’s department stores

From NY and LA to Honolulu.

Canadian retailer Claire’s, which specializes in the sale of accessories, has agreed to partner with Macy’s. As part of the agreement, more than 20 Claire’s stores will open in shop-in-shop format in department stores across the country.

A joint statement from the company indicates that the first openings will take place as early as early December, including at eight of Macy’s flagship department stores. The stores will feature hair accessories, jewelry and cosmetics, as well as seasonal merchandise, “including holiday items for holiday parties and celebrations.”

New locations from New York to Honolulu

Locations include Macy’s in Herald Square and Roosevelt Field in New York; South Coast Plaza in Los Angeles; Union Square in San Francisco; Dadeland and Aventura in Miami; Lenox Square in Atlanta; and Ala Moana in Honolulu, as well as as Macy’s stores in Las Vegas and Orlando, Florida.

Win-Win partnership

Experts note that under the partnership with Macy’s, the retailer will strengthen its position in North America and will attract a new audience in its stores. In turn, the operator of department stores will expand its offerings in the segment of accessories and jewelry.

As of the fourth quarter of 2022, Claire’s operates about 2,300 outlets in 17 countries in North America and Europe, as well as 300 partner stores and 190 Icing-branded locations in the United States and Canada.