Armani opens flagship beauty store in Hainan

The 1,500-square-foot store was opened with L’Oréal Travel Retail Asia Pacific and China Duty Free Group.

The Italian fashion house Armani has announced the opening of the Armani beauty flagship store in Hainan. The outlet is located in the cdf Haikou international duty-free shopping complex.

The 1,500-square-foot store was opened with L’Oréal Travel Retail Asia Pacific and China Duty Free Group. This is not the first project for Armani Beauty. Previously, a flagship beauty store was opened in Shenzhen.

The new store features Red River. It is a moving conveyor belt featuring cosmetics, including signature products Power Fabric Foundation, Lip Maestro Satin, Lip Maestro and Lip Power.

Armani beauty also sells the fashion house’s fragrance collections – Acqua di Giò, Armani Code, Sì and My Way, a skincare line and other products.

L’Oréal Travel Retail Asia Pacific said: “The store offers a series of experiences. Once inside, visitors can play with make-up shades displayed along the Red River or enjoy a one-to-one skincare consultation at the skincare bar. The Emotion Lab invites them to express their creativity through the art of calligraphy, and discover the Armani/Privé fragrances that are just right for them.”