Brand brings immersive sports retail experience to Vancouver’s iconic Robson Street.
This November, Adidas will launch its ‘Home of Sport’ flagship store on Robson Street in Vancouver, a first for North America. Set in the historic Robson Central building, previously the site of Vancouver’s Central Public Library, the nearly 35,000-square-foot, two-story space aims to celebrate both the brand and the building’s history. Carefully restored finishes and architectural details pay tribute to the building’s original design. Personalized experience with tech-driven Run Lab and customization area Unique to this store, the Run Lab provides advanced biometric running analyses, helping customers find footwear with the ideal fit. Additionally, the Made For You area allows visitors to customize Adidas products with designs inspired by Vancouver’s local culture, adding a personalized touch to popular items. Connecting with Vancouver’s community Recognizing Vancouver as a core market, Adidas envisions the Home of Sport as more than a store; it’s designed to become a hub for community events and activations. An official grand opening celebration is planned for 2025.
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