German sports brand BSTN begins international expansion

Munich-based sports brand is entering the UK market by opening its first store in London.

Munich-based sports brand BSTN is entering the UK market by opening its first store in London. Founded by enthusiasts in 2008, the brand enters the global market for the first time with a classic retail store format.

The BSTN mono store is located in the heart of Brixton, in south London, to attract the general public with a street-style offering of sneakers and clothing unique to the market.

In line with the latest trends in the market, the store will communicate closely with the local community, holding seminars, discussions, and other themed events.
The store’s unique concept has been developed so that the facade of the building flows smoothly into the interior space. The design combines futuristic elements with modern minimalist finishes. The main focus is on the products presented in the store.

The BSTN store in Brixton uses stainless steel surfaces, smooth concrete walls, and LED panels, creating a premium interior. A dedicated 360-square-foot B-Hive event space is located on the top floor of the building. Various elements that reference the neighborhood’s culture, such as drawings by local artists and other objects that pay homage to the city, also decorate the store.